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Více informací o knize Superbrands Annual 2015

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• Anotace
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Anotace knihy

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation, consults a survey of the British public and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Plný název: Superbrands Annual 2015
• Podnázev: An Insight into Some of Britain's Strongest Brands
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 200
• EAN: 9780956533494
• ID: 09029547
• Nakladatelství: Superbrands (UK) Ltd
• Hmotnost: 1530 g
• Rozměry: 259 × 350 × 22 mm
• Datum vydání: 28. March 2015

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