Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Submit Now

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Submit Now
• Podnázev: Designing Persuasive Web Sites
• Autor: John Finnerty, Andrew Chak
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 368
• EAN: 9780735711709
• ISBN: 0735711704
• ID: 04665835
• Nakladatelství: Pearson Education
• Hmotnost: 565 g
• Rozměry: 178 × 228 × 20 mm
• Datum vydání: 20. September 2002

Oblíbené z jiného soudku

---

---

---