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Více informací o knize Strategic Marketing Management

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• Anotace
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Anotace knihy

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Strategic Marketing Management
• Autor: Alexander Chernev
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 284
• EAN: 9781936572205
• ISBN: 9781936572205
• ID: 08884764
• Nakladatelství: Cerebellum Press
• Hmotnost: 703 g
• Rozměry: 235 × 191 × 18 mm
• Datum vydání: 15. June 2014

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