Kód: 04412818
This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upo ... celý popis
2782 Kč
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This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
2782 Kč
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