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Více informací o knize Social Media Marketing

• Parametry knihy
• Anotace
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Anotace knihy

Social Media is now an essential part of a marketer's toolbox and the professional marketer needs to understand how it fits in and compliments the marketing effort. With new examples and references to help you remain current in your studies, the new second edition of Social Media Marketing melds essential theory with practical application to cover core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights, giving you a clear insight into the whole process and enabling you to implement strategies in future endeavours. The companion website (available on publication) offers valuable additional resources such as PowerPoint slides, an Instructor's manual and an MCQ test bank. Readers are also invited to join the authors and other readers online by using hashtag: #smm.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Social Media Marketing
• Autor: Tracy L. Tuten, Michael R. Solomon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9781473913004
• ID: 05339908
• Nakladatelství: Sage Publications
• Hmotnost: 748 g
• Rozměry: 231 × 188 × 23 mm
• Datum vydání: 31. January 2015

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