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At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales pr ... celý popis
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At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process. This title presents the contents drawn from the research presentations delivered at the conference.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
Osobní odběr Praha, Brno a 12903 dalších
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