Kód: 06261278
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, ... celý popis
Nákupem získáte 709 bodů
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
7094 Kč
Osobní odběr Praha, Brno a 12903 dalších
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