Kód: 04400187
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on ... celý popis
Nákupem získáte 166 bodů
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business competition
1664 Kč
Osobní odběr Praha, Brno a 12903 dalších
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