Kód: 06503200
Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research. ... celý popis
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Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
Osobní odběr Praha, Brno a 12903 dalších
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