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Anotace knihy

They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Maucher and Malik on Management
• Autor: Helmut Maucher, Fredmund Malik, Farsam Farschtschian
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 356
• EAN: 9783593500256
• ISBN: 3593500256
• ID: 05040834
• Nakladatelství: Campus Verlag
• Hmotnost: 694 g
• Rozměry: 231 × 162 × 26 mm
• Datum vydání: 21. March 2014

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