Kód: 04235928
Marketing Alignment
Autor Mac McKinley
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations o ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 208
Nakladatelství: Hats Off Books, 2002
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Anotace knihy
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
291 Kč
- Plný název: Marketing Alignment
- Autor: Mac McKinley
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 208
- EAN: 9781587361180
- ISBN: 1587361183
- ID: 04235928
- Nakladatelství: Hats Off Books
- Hmotnost: 313 g
- Rozměry: 216 × 169 × 15 mm
- Datum vydání: 15. November 2002
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