Kód: 04877526
Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see ho ... celý popis
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Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see how the various functional areas of business affect each other. Students interact in teams as well as with the software to make decisions and examine outcomes.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
Osobní odběr Praha, Brno a 12903 dalších
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