Kód: 01255220
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship.§The book continues to offer a complete framework for ... celý popis
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Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship.§The book continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the field. The new edition features content updates together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.§An interactive e-Book is included with every new copy of this text, featuring a wealth of embedded media.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation
Osobní odběr Praha, Brno a 12903 dalších
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