Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize International Business

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: International Business
• Autor: Roger Bennett
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 416
• EAN: 9780273634294
• ISBN: 0273634291
• ID: 04565131
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 624 g
• Rozměry: 233 × 158 × 22 mm
• Datum vydání: 21. January 1999

---

---

---