Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize In search of beauty

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companiesbe able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf s international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men s grooming category. Yet, the competition never sleeps.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: In search of beauty
• Podnázev: Beiersdorf in the world of cosmetics and toiletries
• Autor: Jenny Haberer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 52
• EAN: 9783640737468
• ISBN: 3640737466
• ID: 01637841
• Nakladatelství: Grin Publishing
• Hmotnost: 82 g
• Rozměry: 210 × 148 × 3 mm
• Datum vydání: 31. May 2011

Oblíbené z jiného soudku

---

---

---