Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Hospitality Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Anotace knihy

Hospitality Marketing provides a unique and highly contextual introduction to this core subject. Unlike many competitors that cater for a much broader audience, the core principles are explained and illustrated exclusively within the context of the hospitality industry. Not only does this help students learn, it also prepares them more effectively for a career. The text is supported with a suite of ancillaries that will help teachers integrate the content within their classes as well as save them time testing and evaluating their students learning. Significantly updated from the previous edition, it contains expanded coverage of hot topics such as sustainable marketing, corporate social responsibility, relationship marketing and the marketing environment.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Hospitality Marketing
• Autor: David Bowie
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 448
• EAN: 9780080967912
• ISBN: 0080967914
• ID: 04353511
• Nakladatelství: Elsevier Books
• Hmotnost: 942 g
• Rozměry: 246 × 193 × 24 mm
• Datum vydání: 01. March 2011

Oblíbené z jiného soudku

---

---

---