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Anotace knihy

Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods. This book is also available in Spanish and French: Manual de desarrollo de productos turísticos (ISBN Spanish version: 978-92-844-1414-7) Manuel sur le développement de produits touristiques (ISBN French version: 978-92-844-1414-7)

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Handbook on Tourism Product Development
• Autor: European Travel Commission (ETC), World Tourism Organization (UNWTO), World Tourism Organization (U
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 154
• EAN: 9789284413959
• ISBN: 9284413958
• ID: 13802986
• Nakladatelství: World Tourism Organization
• Hmotnost: 392 g
• Rozměry: 297 × 210 × 8 mm
• Datum vydání: 12. September 2011

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