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Více informací o knize Chinese Firm Goes Global: The Gree Story

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• Anotace
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Anotace knihy

This casebook examines the success of Gree Electric Appliances, taking a close look at Gree's marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new Cases in Modern Chinese Business series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management History of specific companies / corporate history

• Plný název: Chinese Firm Goes Global: The Gree Story
• Autor: Chen Zongling
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 186
• EAN: 9781844641130
• ISBN: 1844641139
• ID: 01223789
• Nakladatelství: Paths International Ltd
• Hmotnost: 368 g
• Rozměry: 244 × 170 mm
• Datum vydání: 01. February 2014

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