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Více informací o knize First-time Sales Manager

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• Anotace
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Anotace knihy

This is a completely revised and updated edition of the classic guide to sales management for the newly appointed sales manager. The book guides readers through the tricky transition from salesperson to sales manager, explaining what the new job involves, what a successful sales manager is expected to do, and how to do it. It provides step-by-step advice on all aspects of sales management, including recruitment, training, leadership, motivation, controls, reports and records, monitoring the competition and business planning. It also includes a review of marketing and strategic direction, including basic marketing principles, and a guide to pricing, product development, packaging, promotions, and exhibitions, and much, much more.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: First-time Sales Manager
• Autor: Jeremy Thorn
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 226
• EAN: 9781852526207
• ISBN: 1852526203
• ID: 04297000
• Nakladatelství: MANAGEMENT BOOKS 2000
• Hmotnost: 399 g
• Rozměry: 210 × 148 × 13 mm
• Datum vydání: 23. January 2009

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