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Anotace knihy

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.§§Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches.§This book presents real examples from shop owners and mechanics, dentists and organic farmers_-businesses discovering corporate design for the first time_-as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

Parametry knihy

Zařazení knihy Knihy v angličtině The arts Industrial / commercial art & design Graphic design

• Plný název: First Things First!
• Podnázev: New Branding and Design for New Businesses
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9783899556711
• ISBN: 3899556712
• ID: 10948045
• Nakladatelství: Die Gestalten Verlag
• Hmotnost: 1600 g
• Rozměry: 251 × 288 × 27 mm
• Datum vydání: 14. December 2016

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