Kód: 06554724
Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. This book is a useful text for those studying marketing commun ... celý popis
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Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. This book is a useful text for those studying marketing communications for the first time. It links the theories of marketing communications to consumer behaviour issues.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
Osobní odběr Praha, Brno a 12903 dalších
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