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Více informací o knize E-Business, International Edition

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• Anotace
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Anotace knihy

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: E-Business, International Edition
• Autor: Gary Schneider
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 680
• EAN: 9781133526841
• ISBN: 1133526845
• ID: 01339222
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 878 g
• Rozměry: 235 × 192 × 22 mm
• Datum vydání: 27. July 2012

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