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Anotace knihy

* Information management is the crucial skill in financial services* Covers the very latest (and possible future) delivery channelsIn the financial services industry, information is the key resource, and extracting value from it is the key to commercial success. This text provides a thorough grounding in the skills and knowledge needed for the management of customer information in the financial services. It does so by examining information in the sector 's environment, change management, customer management and delivery channels including current and future developments. Geared towards financial services students.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Customer Information Management
• Autor: Phil Fawcett
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 390
• EAN: 9781845162832
• ISBN: 9781845162832
• ID: 06578319
• Nakladatelství: London Institute of Banking & Finance
• Rozměry: 233 × 165 mm
• Datum vydání: 01. January 2005

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