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Více informací o knize Critical Thinking in Consumer Behavior

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Anotace knihy

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural InfluencesCritical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Critical Thinking in Consumer Behavior
• Autor: Judy Graham
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9780136027164
• ISBN: 0136027164
• ID: 04395955
• Nakladatelství: Pearson Education
• Hmotnost: 382 g
• Rozměry: 276 × 216 × 9 mm
• Datum vydání: 01. July 2009

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