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Více informací o knize Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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• Anotace
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Anotace knihy

"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

Parametry knihy

• Plný název: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
• Autor: Richard D. Czerniawski, Michael W. Maloney
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 298
• EAN: 9781587768149
• ISBN: 1587768143
• ID: 12328985
• Nakladatelství: NETSOURCE DISTRIBUTION
• Hmotnost: 699 g
• Rozměry: 230 × 192 × 20 mm
• Datum vydání: December 1999

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