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• Anotace
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Anotace knihy

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Collaborative Customer Relationship Management
• Podnázev: Taking CRM to the Next Level
• Autor: Alexander H. Kracklauer, D. Q. Mills, Dirk Seifert
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 276
• EAN: 9783642055294
• ISBN: 364205529X
• ID: 01650896
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 444 g
• Rozměry: 235 × 155 × 16 mm
• Datum vydání: 30. November 2010

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