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Více informací o knize Readings and Cases in Sustainable Marketing

• Parametry knihy
• Anotace
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Anotace knihy

Sustainable Marketing is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives such as: providing insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented; examining social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice; and, enabling students to demonstrate effective researching and organisational skills within sustainability for marketing practice area.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business ethics & social responsibility

• Plný název: Readings and Cases in Sustainable Marketing
• Podnázev: A Strategic Approach to Social Responsibility
• Autor: Michael J. Polonsky, Clare D'Souza, Mehdi Taghian
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 394
• EAN: 9780734610850
• ISBN: 0734610858
• ID: 04901024
• Nakladatelství: Tilde Publishing
• Datum vydání: 31. December 2011

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