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Více informací o knize Case Studies in Strategic Management, International Edition

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

"Case Studies in Strategic Management, 10/E, International Edition" is comprised 22 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Case Studies in Strategic Management, International Edition
• Autor: Gareth Jones
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 336
• EAN: 9781133584711
• ISBN: 1133584713
• ID: 04481763
• Nakladatelství: Cengage
• Hmotnost: 540 g
• Rozměry: 252 × 204 × 10 mm
• Datum vydání: 29. June 2012

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