Mohlo by se vám také líbit

Více informací o knize Business of Media

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 435 bodů

Anotace knihy

The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Business of Media
• Podnázev: Corporate Media and the Public Interest
• Autor: David R. Croteau, William D. Hoynes
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 336
• EAN: 9781412913157
• ISBN: 1412913152
• ID: 04784906
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 470 g
• Rozměry: 229 × 153 × 17 mm
• Datum vydání: 29. September 2005

Oblíbené z jiného soudku

---

---

---