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Více informací o knize Basics Fashion Management 02: Fashion Promotion

• Parametry knihy
• Anotace
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Anotace knihy

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Parametry knihy

• Plný název: Basics Fashion Management 02: Fashion Promotion
• Autor: Gwyneth Moore
• Jazyk: Francouzština
• Vazba: Brožovaná
• Počet stran: 184
• EAN: 9782940411870
• ISBN: 2940411875
• ID: 01229469
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 538 g
• Rozměry: 163 × 230 × 15 mm
• Datum vydání: 29. October 2012

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