Kód: 02831116
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, a ... celý popis
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The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
5017 Kč
Osobní odběr Praha, Brno a 12903 dalších
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