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Více informací o knize Advances in Business and Management Forecasting

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• Anotace
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Anotace knihy

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Economic forecasting

• Plný název: Advances in Business and Management Forecasting
• Autor: Kenneth D Lawrence
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 270
• EAN: 9781848555488
• ISBN: 1848555482
• ID: 04290298
• Nakladatelství: Emerald Publishing Limited
• Hmotnost: 550 g
• Rozměry: 229 × 152 × 25 mm
• Datum vydání: 08. May 2009

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