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Anotace knihy

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: 30 Day MBA in International Business
• Podnázev: Your Fast Track Guide to Business Success
• Autor: Colin Barrow
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 352
• EAN: 9780749475420
• ISBN: 0749475420
• ID: 09482665
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 534 g
• Rozměry: 235 × 156 × 20 mm
• Datum vydání: 03. January 2016

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