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Anotace knihy

The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Understanding Marketing
• Autor: Harvard Business School Press
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 96
• EAN: 9781422128923
• ISBN: 142212892X
• ID: 04218701
• Nakladatelství: Harvard Business Review Press
• Hmotnost: 165 g
• Rozměry: 178 × 128 × 12 mm
• Datum vydání: 01. January 2010

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