Kód: 16421759
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use ... celý popis
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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
2668 Kč
Osobní odběr Praha, Brno a 12903 dalších
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