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Více informací o knize Strategic Management for Hospitality and Tourism

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• Anotace
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Anotace knihy

Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: ? Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. ? Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Strategic Management for Hospitality and Tourism
• Autor: Taylor
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 348
• EAN: 9780750665223
• ISBN: 075066522X
• ID: 04400202
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 760 g
• Rozměry: 246 × 189 × 20 mm
• Datum vydání: 21. January 2010

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