Mohlo by se vám také líbit

Více informací o knize Stickier Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 98 bodů

Anotace knihy

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Stickier Marketing
• Autor: Grant Leboff
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 272
• EAN: 9780749471088
• ISBN: 0749471085
• ID: 02231857
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 394 g
• Rozměry: 232 × 157 × 13 mm
• Datum vydání: 03. February 2014

Oblíbené z jiného soudku

---

---

---