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Více informací o knize Social Strategy

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Anotace knihy

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the worlds leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation

• Plný název: Social Strategy
• Autor: Mikolaj Jan Piskorski
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780691169262
• ISBN: 9780691169262
• ID: 02794353
• Nakladatelství: Princeton University Press
• Hmotnost: 450 g
• Rozměry: 156 × 235 × 24 mm
• Datum vydání: 23. February 2016

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