Mohlo by se vám také líbit

Více informací o knize Social Marketing Casebook

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 102 bodů

Anotace knihy

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Social Marketing Casebook
• Autor: Jeff French
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 280
• EAN: 9780857025449
• ISBN: 0857025449
• ID: 04413135
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 474 g
• Rozměry: 241 × 172 × 17 mm
• Datum vydání: 03. October 2011

Oblíbené z jiného soudku

---

---

---