Kód: 06368296
This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the mo ... celý popis
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This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management
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