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Více informací o knize Pro WordPress Marketing and Search Engine Optimization

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Anotace knihy

Pro WordPress Marketing and SEO provides a full run-down as to how marketing over the Internet works, and how you can use that knowledge to bring visitors and customers to your WordPress site. The book begins by defining the essentials of sales and marketing in WordPress and on the Internet. You will get a foundation of the tools that are available, and when to use which tool to improve your business site's performance inside the WordPress environment. You will learn techniques both within WordPress, such as page customization, templates, and plugins, and external tools, such as search engine optimization that you can use for drawing traffic to your site. You will also learn how to use analytics to understand your Wordpress site's visitors and tune your site to make it more useful for them and more attractive to future visitors.§§Using free tools, particularly Google's excellent analytics and webmaster tools, you can research what your site's customer demographic is looking for, link your WordPress site into those search subjects, test what they respond to, discover which parts of your WordPress site is working, and refine that research over time into a specific marketing and site model that delivers qualified visitors into the sales funnel of the website cost effectively. Pro WordPress Marketing and SEO also describes how to get the most from pay-per-click advertising so that you can monetize your WordPress website content.§

Parametry knihy

Zařazení knihy Knihy v angličtině Computing & information technology Digital lifestyle Internet guides & online services

• Plný název: Pro WordPress Marketing and Search Engine Optimization
• Autor: John Head
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 375
• EAN: 9781430268000
• ID: 05256828
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 191 mm
• Datum vydání: 31. March 2015

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