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Anotace knihy

The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing Plan Handbook
• Autor: Alexander Chernev
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 188
• EAN: 9781936572397
• ISBN: 9781936572397
• ID: 09164931
• Nakladatelství: Cerebellum Press
• Hmotnost: 356 g
• Rozměry: 194 × 236 × 12 mm
• Datum vydání: 01. November 2014

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