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Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American read ... celý popis
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Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries
Osobní odběr Praha, Brno a 12903 dalších
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