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Více informací o knize Marketing and Finance - Creating Shareholder Value 2e

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing and Finance - Creating Shareholder Value 2e
• Autor: Malcolm McDonald
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 280
• EAN: 9781119953388
• ISBN: 1119953383
• ID: 04437536
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 568 g
• Rozměry: 245 × 187 × 16 mm
• Datum vydání: 23. August 2013

Oblíbené z jiného soudku

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