Kód: 06352325
Explains why consulting engineers should conduct marketing and sales efforts for their companies, as well as how to do it. This book is particularly useful in that the authors consider the size and level of maturity of the company ... celý popis
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Explains why consulting engineers should conduct marketing and sales efforts for their companies, as well as how to do it. This book is particularly useful in that the authors consider the size and level of maturity of the company and its managers in determining the appropriate level of marketing planning that is needed.
Zařazení knihy Knihy v angličtině Technology, engineering, agriculture Civil engineering, surveying & building
Osobní odběr Praha, Brno a 12903 dalších
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