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• Parametry knihy
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Anotace knihy

Knowledge is the fuel powering all decision making. Good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Obtaining market information is a skilled process following a set of clear routines and using a wide range of resources. This audit shows how to: * define the information required for good decision making * define a research project and set a research budget * work with research consultants * initiate and monitor a research project * assess the quality of the results and integrate them into market planning

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Finance & accounting Accounting

• Plný název: Market Research Audit
• Autor: C. West
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 132
• EAN: 9780273649373
• ISBN: 027364937X
• ID: 04565281
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 480 g
• Rozměry: 297 × 212 × 11 mm
• Datum vydání: 25. October 1999

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