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Anotace knihy

Based on case studies launched by the United Nation's Economic Commission for Africa in South Africa, Kenya, and Senegal, this informative record explores the banking revolution brought about by mobile phones in Africa. A well-researched and unique account, this study assesses a variety of aspects of m-commerce, including the status of the infrastructures and services, the state of the mobile services market, and the collaboration arrangements between the mobile-operators, financial institutions, and content and applications developers. In addition, this report formulates necessary policies to help move developments forward and argues that Africa is well placed for exploring and exploiting the new opportunities presented by m-commerce.

Parametry knihy

• Plný název: M-Banking
• Autor: Aida Opoku-Mensah, Richard Bourassa, Sizo Mhlanga
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 160
• EAN: 9789057270635
• ISBN: 9057270633
• ID: 13362993
• Nakladatelství: International Books
• Hmotnost: 230 g
• Rozměry: 222 × 150 × 14 mm
• Datum vydání: 29. January 2010

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