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Anotace knihy

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Leveraging Mobile Media
• Podnázev: Cross-Media Strategy and Innovation Policy for Mobile Media Communication
• Autor: Valerie Feldmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 270
• EAN: 9783790815757
• ISBN: 3790815756
• ID: 01737937
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 432 g
• Rozměry: 234 × 157 × 17 mm
• Datum vydání: 24. February 2005

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