Kód: 06743599
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed fo ... celý popis
Zadejte do formuláře e-mailovou adresu a jakmile knihu naskladníme, zašleme vám o tom zprávu. Pohlídáme vše za vás.
Nákupem získáte 588 bodů
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries
5878 Kč
Osobní odběr Praha, Brno a 12903 dalších
Copyright ©2008-24 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Dobré na všech stránkách
Nákupní košík ( prázdný )