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Více informací o knize How to Write a Marketing Plan

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• Anotace
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Anotace knihy

How to Write a Marketing Plan, 5th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business communication & presentation

• Plný název: How to Write a Marketing Plan
• Autor: John Westwood
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9780749475710
• ISBN: 0749475714
• ID: 09529941
• Nakladatelství: Kogan Page
• Hmotnost: 248 g
• Rozměry: 138 × 217 × 11 mm
• Datum vydání: 03. September 2016

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